The CHEERS Act has been hailed as a boost for the hospitality industry, offering tax incentives for businesses that install or upgrade to energy-efficient draft systems. While it presents real opportunities for bars, breweries, restaurants, and entertainment venues, the fine print reveals that smaller operators—especially those still recovering from the pandemic—may struggle with the upfront investment. And with shifting consumer preferences toward RTDs, CBD, and THC beverages, there's no guarantee these improvements will primarily benefit local craft beer producers.