Hi, I’m Wendy.

I've spent more than a decade working in marketing, operations, and analytics for CPG brands and distributors — and along the way, I kept seeing the same thing: great breweries pouring their hearts into incredible beer, then hitting a wall when it came to TTB compliance. Labels stuck in limbo. Permits delayed. And the only help available came with a lawyer's price tag.

That's why I founded Taps & Snaps. I believed there had to be a better way — expert compliance guidance that's accessible, affordable, and actually makes sense to the people who need it most.

As a Certified Cicerone®, I don't just understand the regulatory side of this industry — I genuinely love beer and care deeply about the people making it. Having worked on both the brewery and distributor side, I understand how the whole supply chain fits together, and what it takes to get your product moving through it smoothly.

I specialize in:

• TTB COLAs and Formula Submissions

• State Label and Brand Registration

• Regulatory Troubleshooting & Compliance Strategy

• GS1 and Grocery Store Submission

Whether you're launching a new SKU, navigating a label update, or trying to decode what the TTB actually wants from you — I'm here to turn the confusion into a clear action plan.

Independent craft brewing is worth fighting for. Let's make sure the paperwork never gets in the way. Set up a free 30-minute consult here.

Happy to keep refining — just say the word!